The purpose of blogging in PR?


We are talking about blogs, a blog is a website where you can share your private thoughts, it can also be for various other things, it could be your personal dairy where you can share your stories to other people, a collobrative space,a breaking news, a collection of links where people who follow you can read what you write.

The first time I heard the  word"Blogging" was in this course  and I had no clue what blogging was all about and what it's used for. I have come to realise that blogging is a website/tool that is used world wide by companies and individuals to bring attention to their customers and the public about who they are.

Blogs are used by people from all walks of life, and it has become a very important medium of interaction through internet and dosen't have much costage of making it.Blogging offers a solid platform for companies and businesses to interact with their prospects/customers/clients which develops a place where their can get the thoughts of their customers to make their business better.

That's why there's a purpose of using blogs in PR, it's cost effective for companies and it's free communication but you need internet and you can get a mass audience. Bloggging also makes it easy for you to network with people who  can impact on your life/career.

In my own opinion blogging is very essential in PR because it's a good medium of communication to get your message across to you costumers and you can get their thoughts about their needs and wants. Then you can work to towards to improve your business. Networking is also much easier.

I hope I have covered the topic of why blogging is issential in PR?

Martha xx